Ag Leadership Council
Bob Taber, a 40-year veteran of national advertising agencies in New York, San Francisco, Seattle and Denver, has extensive food marketing experience for retailers Dunkin’ Donuts, Taco Bell, Longhorn Steakhouse, and Einstein Bros. Bagels; and consumer packaged goods including potato chips, beer, sardines, wine, breakfast cereal, dog food and frozen entrees to name a few.
Prior to moving to the Rocky Mountains in 1999, he was senior partner, director of strategic planning, at Bozell Worldwide in New York, with responsibility for strategy on such accounts as Merrill Lynch, The New York Times, Bank of America and the award-winning “Milk Mustache” campaign.
In 2002 Taber co-founded Thomas Taber & Drazen serving clients including Great-West Healthcare, WOW! cable television and Internet, Colorado Farm Bureau Insurance, Built Green Colorado, Park City Resort and The Examiner newspapers in San Francisco, Washington, DC and Baltimore.
Gyro, an international marketing communications agency, added the management and staff of Thomas Taber & Drazen to its Denver office in 2009. There, Bob served as senior vice president, director of strategy for the Denver and Chicago offices on USG, Kimberly Clark Professional, DCP Midstream, John Deere, TetraPak and Johns Manville.
The College of Business at Colorado State University named Taber executive director, branding and communications in 2013 with responsibility for defining and delivering the College of Business brand. He served seven years on the college’s Global Leadership Council and as adjunct professor in the college’s Executive MBA program.
As a University of Oregon School of Journalism professor in the ‘80s, Taber led student teams to the national finals of the American Advertising Federation’s National Student Advertising Competition. He served on the national board of the AAF and as its western region chairman. He is a graduate of the University of Idaho and University of Oregon.